Enlighten Smiles Limited
Last Updated: May 7th, 2018.
By visiting or using our Site and calling our Sales Team, to the extent permitted by applicable law, you are consenting to us gathering and processing information about you in accordance with this Policy, although consent may not be required for all of the elements described in this Policy. For particular types of information or processing, we may provide you with choices or request your further consent related to what information we collect and how we may process it.
Third parties (such as Google Maps and providers of Merchant Services) you use through our Site may also collect, use, and share information about you.
This Policy does not cover such third parties, or their services and we do not take any responsibility for how such third parties may use any information they collect. For information about third-party privacy practices, please consult with them directly.
Information We Collect
We may collect your information in connection with your registration, use, purchase, or inquiries on or about our Site that link to this Policy.
How We Use Your Information
We may use your information to provide services, respond to and fulfil your requests, operate and market our Site, comply with applicable law, and as otherwise permitted by applicable law.
How We Share Your Information
We may share your information with affiliates, business partners, service providers and other third parties to provide our Site and fulfil your requests, and as otherwise consented to by you or as permitted by applicable law. Under certain circumstances, we act as the data processor of your information.
Security of Your Information
We maintain commercially-reasonable technical, administrative, and physical security measures designed to protect your information.
Cookies and Other Tracking Technologies
You can opt out of receiving marketing communications from us, change your communication preferences, update your location sharing, and/or opt-out of certain sharing of your information with third parties.
Access and Correction of Your Information
We provide you the opportunity to access, correct and update your information.
Links to Other Websites
Our Sites may contain links to other websites or services that are not owned or controlled by Enlighten, including links to websites of our partners.
Changes to This Policy
You will be notified about any material changes to this Policy via a posting on our Site, and as otherwise required by applicable law.
If you have questions about this Policy, please contact us.
INFORMATION WE COLLECT
Personal Information. By visiting or using our Sites, we may collect the following categories of personal information ("personal information") you provide to us: name; email address; postal address; phone number (including your mobile phone number); billing information; demographics; searches; sites or pages visited; marketing responses ; account settings and passwords.
We do not proactively collect personal information considered as sensitive personal information such as health-related information. However, our Site does include text boxes which are designed for you to provide your choice of certain clinical information. You should be aware that information you freely submit in these boxes may reveal to us certain information that may be considered as sensitive personal information under applicable law. For certain services on our Site, credit or debit card account information may be required.
In addition, we may receive certain categories of personal information listed above and some device information listed below (such as your name, email, browsing history on our sites and other details) from sources other than you, such as from third-party websites.
Device Information. When you visit our Site or open communications (such as emails) , some information is automatically collected from devices (e.g., mobile, computer, laptop, tablet) used to visit or use our Site including, but not limited to, operating system, access times, browser information (e.g., type, language, and history), settings, and other data about your device that we use to provide the services or as otherwise described in this Policy (" device information"). We also collect information about your usage and activity on our Site using certain technologies, such as cookies, web beacons and other technologies (see our “cookie section” for more details).
Location Information. If you use our Site, we may receive your generic location (such as city or neighbourhood) or, with your consent, precise geographic location data from your mobile device. We may use and store this information to provide and improve features of our Sites, for example, to tailor our Sites on a needs-based manner to better facilitate your requests. Please see the below, for more information about how to adjust your preferences, including those related to location information.
Personal information, device information, and location information are collectively referred to as "your information."
HOW WE USE YOUR INFORMATION
We may use your information for the following purposes (" Purposes"), to: provide you with the services, products, and functionality offered on our Site and fulfil your requests, including, but not limited to paying for products. communicate with you about your account or use of our Site, services, products and/or functionality; respond to, or follow up on, your comments and questions, and otherwise provide customer service; communicate with you about special offers and other marketing communications; operate and improve our Site, products, services, and functionality; authenticate your credit or debit card account information, if applicable; tailor your experience on our Site, including search results and displaying relevant advertising; provide information, services and products to our customers; link or combine with other information we get from third parties to help understand your needs and provide you with better service; perform statistical analysis; protect, investigate, and deter against fraudulent, unauthorized, or illegal activity; comply with our policies, procedures and legal obligations; and as otherwise consented to by you and as required or permitted by applicable law.
If you do not provide us with certain of your information, we may not be able to fulfil the requested Purpose of collection, such as to respond to your queries or provide our Site to you.
Combined Information. We may combine your personal information with device information and location information (with your consent, where required) to serve you specifically, such as to deliver a product to you according to your preferences or restrictions, or for advertising or advertising targeting purposes. When we combine personal information, device information and location information in this way, we treat it as, and apply all of the safeguards in this Policy applicable to, your information.
Electronic Communications. Consistent with the above Purposes, we may communicate with you via electronic messages, including email, text message, for example: send you information relating to our products and services, including receipts, technical notices, updates, security alerts, and support and administrative messages; and/or, subject to the section, below, and/or applicable law, communicate with you about contests, offers, promotions, rewards, upcoming events, and other news about products and services offered by Enlighten our business partners. With your consent , where required , we may contact you at the mobile phone number that you provide to us by way of direct dial calls, autodialed and pre-recorded message calls, and text messages in connection with the above Purposes.
Our Role as Data Controller and Data Processor. We may act as both a Data controller and Data Processor of your information. Specifically, our role as a Data Processor applies to information processed through our B2B Dental laboratory portal.
Aggregated Information. We may aggregate personal information collected from you and other users as well as device information and location information (with your consent, where required) to produce general statistics that cannot be linked to you or any other specific user and with which we attempt to provide you with a better experience, to improve our services, and to analyse and understand how our Sites and products are used.
Retention. We will retain your information for the period necessary to fulfil the purposes outlined in this Policy and as otherwise needed to comply with applicable law and internal company policies.
HOW WE SHARE YOUR INFORMATION
Information Shared with Affiliates
When you make a purchase through our Site we automatically provide certain categories of your information to the merchant service providers, email responders and courier companies. This information may include your name and address, credit card details, your phone number information or comments that you choose to submit (if any) and your email address.
Payment Card Information
To use certain services on our site we may require credit or debit card account information. By submitting your credit or debit card account information through our Site, to the extent permitted by applicable law, you expressly consent to the sharing of your information with, third-party payment processors, and other third-party service providers (including, but not limited to, vendors who provide fraud detection services to us and other third parties), and you further agree to the following terms.
- When you use a credit or debit card to purchase a product through our Site, we provide your credit or debit card account information (including card number and expiration date but excluding the CVV number) to our third-party payment service providers.
We do not share your information with third parties other than as described above and as follows:
- We may share information with third-party vendors, consultants, and other service providers who perform functions on our behalf (e.g., hosting or operating our Site, data collection, reporting, ad response measurement, site analytics, data analysis, delivering marketing messages and advertisements, processing credit card payments, and providing fraud detection services). We do not authorize these third parties to use your information for purposes other than for which it has been provided, and do not authorize these third parties to disclose that information to unauthorized parties. We require these third parties to maintain appropriate security to protect your information from unauthorized access or processing.
- We may disclose your information to regulatory authorities, courts, government agencies and other third parties where we believe that doing so would be in accordance with or permitted or required by any applicable law, regulation or legal process, to defend the interests, rights, and/or property of Enlighten or others, or to respond to emergencies.
- We may disclose or transfer your information to a third party if we sell, transfer, divest, or disclose all or a portion of our business or assets to another company in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction, or proceeding.
- We may share aggregate statistical data for the improvement of services offered by our Sites. We may also share aggregated or de-identified information with third parties in our discretion.
- We may otherwise share your information as directed by you or subject to your consent.
SECURITY OF YOUR INFORMATION
Enlighten Smiles takes commercially-reasonable technical, administrative, and physical security measures designed to protect your information from loss, misuse, unauthorized access, disclosure, alteration, and destruction.
When your credit or debit card account information is being transmitted to our Site it will be protected by cryptographic protocols. To be clear, Enlighten Smiles does not itself store your credit or debit card account information, and we do not have direct control over or responsibility for your credit or debit card account information. We use third party payment processors that are the controllers of your credit card information. Our contracts with third parties that receive your credit or debit card account information require them to keep it secure and confidential.
Nonetheless, we cannot guarantee that transmissions of your credit or debit card account information or your other information will always be secure or that unauthorized third parties will never be able to defeat the security measures taken by Enlighten or our third-party service providers. Except to the extent that liability cannot be excluded or limited due to applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond our control. You play an important role in keeping your information secure. You should not share your user name, password, or other security information for your Enlighten account with anyone. If we receive instructions using your user name and password, we will consider that you have authorized the instructions. If you have reason to believe that your interaction with us is no longer secure (e.g., if you feel that the security of any account you might have with us has been compromised), please contact us immediately as detailed in the “contact us” section, below.
COOKIES AND OTHER TRACKING TECHNOLOGIES
We collect information about your usage and activity on our Site using certain technologies, such as cookies, web beacons, and other technologies. Third parties may also view, edit, or set their own cookies. We and our third-party service providers, advertisers, and/or partners may also place web beacons for such third parties. The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Policy, except as required by law.
Email. If you do not want to receive marketing and promotional emails from Enlighten, you may click on the "unsubscribe" link in the email to unsubscribe and opt-out of marketing email communications. Alternatively, to the extent that applicable law requires your prior opt-in consent to receive marketing and promotional emails, you can choose not to opt-in.
Application location choices. As detailed in the ‘Information we collect’ section, above, we may collect information about your location if you enable location services through the settings in your mobile device, or, as required, with your consent. You can change the privacy settings of your device at any time to turn off the sharing of this location information with our Sites. If you choose to turn off location services, this could affect certain features or services of our Sites. If you have specific questions about the privacy settings of your device, we suggest you contact the manufacturer of your device or your mobile service provider for help.
ACCESS AND CORRECTION OF YOUR INFORMATION
If you have created an online account with us and would like to update the information you have provided to us, you can access your account to view and make changes or corrections to your information. You may also contact us as detailed in the Contact Us section, below.
LINKS TO OTHER WEBSITES
Our Sites may contain links to other websites or services that are not owned or controlled by Enlighten. This Policy only applies to information collected by our Sites. We have no control over these third party websites, and your use of third party websites and features are subject to privacy policies posted on those websites. We are not responsible or liable for the privacy or business practices of any third party websites linked to our Site. Your use of third parties' websites linked to our Sites is at your own risk, so we encourage you to read the privacy policies of any linked third party websites when you leave one of our Sites.
CHANGES TO THIS POLICY
Except to the extent limited by applicable law, we reserve the right to update this Policy to reflect changes to our information practices by prominently posting notice of the update on our Site, and as required, obtaining your consent. Any updates will become effective immediately after posting the updates to this Policy and apply to all information collected about you, or where required, upon your consent. You agree that you will review this Policy periodically. If we make any changes to this Policy, we will change the "Last Updated" date above. You are free to decide whether or not to accept a modified version of this Policy, but accepting this Policy, as modified, is required for you to continue using our Site. If you do not agree to the terms of this Policy or any modified version of this Policy, your sole recourse is to terminate your use of our Sites.
If we make any changes to this Policy that materially impacts previously collected information about you, we will obtain your prior express consent.
If you have any questions about this Policy or information we have collected about you, please contact us by email at firstname.lastname@example.org or by postal mail at:
Enlighten Smiles Ltd
172 Arlington Road
London NW1 7HL